Email MARKETING
AARP Rewards
Created a simple animation email for AARP members who have not yet opted into the new Rewards loyalty program.
ROLE: Content Writer, Designer, HTML Production
TOOLS: Sketch, Photoshop, Dreamweaver, Invision
BOY SCOUTS OF AMERICA
Created content and designs for a new user journey to unite content for Boy Scout troops throughout the United States.
ROLE: Strategy, UI Design, Content Writer, Journey Designer, HTML Production
TOOLS: Photoshop, Invision
AARP NEWSLETTER
Created four long-form framework templates for AARP Rewards Newsletter that allow for complicated editorial text and images with unified, fun branding that targets the pre-retired demographic (>55yo).
ROLE: UI Design, Graphic Design, Content Creation, HTML Production
TOOLS: Sketch, Miro, Dreamweaver, Invision
CHILI’S
Created an interactive quiz email to drive users to engage with coupon landing pages. Strategy and design lifted coupon redemption by 23% YoY.
ROLE: Strategy, Graphic Design, Content Creation, HTML Production
TOOLS: Photoshop, Dreamweaver, Invision
SCOTT’s
Created an ad-hoc design for Scott’s Tomcat brand with a lighthearted approach to pest control and a nod to the very popular ‘Making a Murderer’ documentary series.
ROLE: Graphic Design, Content Creation
TOOLS: Photoshop, Dreamweaver, Invision
AMERICAN DIABETES ASSOCIATION
Redesigned current template to allow for responsive mobile experience and dark mode.
ROLE: Graphic Design, Content Creation
TOOLS: Photoshop, Dreamweaver
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