Sr. Art DIRECTOR | Art Direction, B2C Email Marketing, Omni-channel | Detail oriented passionate creative who loves to discover complex solutions that delight users

SH/FT

Art Director, Account Lead; Dec. ‘21 thru Aug. ‘24

  • Design & develop email templates, including design systems/assets and icons / UI creation and GIFs.

  • Develop and build graphic materials for clients’ email campaigns and flows in ESP.

  • Work directly with executives and higher-level management to produce prototypes, as well as front-end and back-end developers to implement the designs.

  • Onboarded new UX team members through facilitation of the iterative design and review process and peer-to-peer coaching.

  • Collaborated closely with the Creative Director and client teams to shape strategic initiatives, offering creative insights and solutions to enhance project outcomes.

  • Responsible for implementing the look and feel of a master email template system for our largest account which increased the efficiency of timelines by 57%, increased open-thru rates by 12%, and click-thru rates by 30%.

Skills: Wire-framing, Design Systems, Visual Layout, Email Marketing, Push/App and SMS, Customer Journeys, Content Creation, User Personas and Strategy, Data Analysis, User Research, User Testing, Team Lead, Visual Communication, Art Direction, Creative Strategy

Tools: Figma, Sketch, XD, Adobe Creative Cloud, Miro, Jira, Agile, Workfront, Salesforce, Google Workspace, Google Fonts, Typekit, Generative AI, ChatGPT

TRENDLINE

Senior Interactive Designer; Oct. ‘13 thru Nov. ‘21

  • Designed & developed email templates, including design systems/assets and icons / UI creation and GIFs.

  • Developed and built graphic materials for clients’ email campaigns and flows in ESP.

  • Presented compelling and clear creative visions to clients and account teams, effectively communicating strategic ideas and upsell opportunities.

  • Conducted productive business brainstorming sessions with team members to define visual design and content strategies, ensuring alignment with project goals and client expectations.

  • QA tested emails (dark mode, mobile, outlook, etc.)

  • Created net-new creative concepts and managed a team that developed graphics for email campaigns within Salesforce, Marketo, and Braze ESPs including multiple (135) award-winning creatives.

Skills: Visual Layout, Email Marketing, Content Creation, Visual Communication, Art Direction, Creative Strategy

Tools: Adobe Creative Cloud, Sketch, Miro, Workfront, Salesforce Marketing Cloud, Google Workspace

HCB HEALTH

Interactive Designer; Aug. ‘13 thru Sept. ‘13

  • Worked individually and collaboratively on projects focused on interactive design.

  • Developed high-fidelity concepts for print, trade shows, and digital channels.

  • Worked with a team of developers in an Agile environment to bring designs to light.

  • Created digital and print experiences that assisted in lead generation during trade show product launch events.

Skills: Visual Layout, Graphic Design, Production Artist

Tools: Adobe Creative Suite